WIOI RADIO - Music Of Your Life® - is 1010 AM on the dial, and our signal covers a large area serving the greater Portsmouth Area. We are locally owned and community oriented. Our format is Adult Pop Standards, which is music from the 40's, 50's, 60's and more, leaning on the easy side. WIOI RADIO is also the local affiliate for the Cincinnati Bengals and Marshall University "Thundering Herd" football.

We first changed the format September 1st 1996. Then we went with "Music of Your Life" in December 2000. The community responded positively, especially from the folks age 50 plus.

WIOI advertisers are loyal; some have even increased their advertising with the station, proving that they are getting results.